The brand they started launched the streetwear industry we know today. In 2020, FUBU returns to its roots, launching a new collection that combines the contemporary and the classic. FUBU stands for "For Us, By Us" and was created when the founders were brainstorming for a catchy four-letter word following other big brands such as Nike and Coke. [1] Fubu: Contemporary Sportswear. For Us, By Us since 1992. Winter capsule collection available now.

FUBU TO RELAUNCH ICONIC BRAND DURING ATLANTA FASHION WEEK 2024 - MR

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